GREENWORKS: PACKAGING

In the world of power tools there are mountains of required information that must go on any given package. We found through our market research that three things matter most to consumers—brand name, power output, and product images. That’s it. Everything else is just industry noise.

This Greenworks 40-volt packaging was created to utilize that hierarchy of information. It successfully communicates essential information to the consumer, while differentiating Greenworks from the other chaotic brands beside them on the store shelf.